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Twitter ads are one of the most effective strategies for organically boosting your content. But before you go for a paid promotion, you need to determine the ultimate goal of your campaign.

Each digital marketer has different objectives. Some want to boost engagement in their content, some want to get more link clicks, etc. Each piece of content is tailored to specific goals, and all of these are important parts of the marketing funnel.

How do you understand your audience on Twitter ?

Some of the most usual goals for having a successful wide reach is to

• Pay for video views.
• Pay for pre-roll views, which means pairing our content with other premium content that has already been successful.
• Paying to get a good number of website clicks. It helps to bring a lot of traffic to your website.
• Pay for app installs- Get more people to download your app.
• Pay for followers- We need followers in order to get our brand established and make it known to a large audience. But make sure to check those are quality followers and don’t entertain bot followers.

In short, the central location for managing your advertising on Twitter is known as  Twitter Ads Manager. There are different types of ad manager interfaces and tools.

How to segregate the ads for your target market?

The activity of a Twitter ads manager not only includes managing promotions but also understanding the market and targeting the appropriate customer segments with the help of its tools. There are a few steps to do that. Those are:

Demographic targeting

Demography generally means to which location, country, community, race, gender, etc., a person belongs or what their age, financial status, etc. Particularly on Twitter, we focus on the following demographics and set the advertising like that with the help of ads manager tools. These are Countries, Regions, Metros, and Cities—zip Codes, Radius surrounding a particular location, etc. Micro-targeting is extremely beneficial in the long run as you can give special offers of your products and services to your customers that are in the most favorable distance from your store, or the age range that takes you services the most. It helps in the growth of the business.

Audience targeting

When you structure your ads pertaining to the tastes and preferences of your customers, that is known as audience targeting. Twitter ads management also helps to identify a lookalike of someone based on a verified Twitter profile. If someone wants to target a game streamer to promote their game company, they can also use this feature.

Hence knowing your audience is very crucial to do the promotion effectively using Twitter Ads Manager.

Different types of Twitter ad formats

Twitter ads manager has different tools to set up the format according to the suitability of the client. Some of the most commonly used formats are-

• In-stream video ad – This is the type of format where the user already consumes the video that runs within the content along with 280 other characters of copies.
• In-stream video sponsorship- This is an exclusive sponsorship curated by Twitter, where you get a 6-second video by buying the media directly.
• First View- This is a limited-period feature where you get 24 hours for mass branding. One can only buy this feature from a Twitter representative.

There are a few other important formats like Promoted Live Video, Website Cards, Tweet to Unlock, Branded assets, and a lot more, which you can use from time to time as per your requirement.

Twitter is a very prominent social media platform that you can use to your benefit and navigate accordingly since most of the well-known personalities are on Twitter; you get every update, starting from current affairs to sports and entertainment and even the opening of a local store from here. Hence, digital marketers widely use Twitter Ads Manager these days to promote their brand.